Tilly Walnes
Tilly Walnes - Director
Tilly founded the company and now oversees strategy and creative direction. She also writes and presents instructions for our award-winning patterns, workshops and blog. She is the author of the bestselling book for beginner dressmakers, Love at First Stitch, appeared on the first series of BBC2’s The Great British Sewing Bee, writes a regular column for Simply Sewing magazine, and was named 'Favourite Sewing Personality' in the British Sewing Awards the last two years in a row. Tilly has been writing about sewing for over seven years, and has more than a decade's experience of designing courses and learning resources. She has given talks for the likes of the Fashion & Textile Museum, CHSI Stitches, Folksy, Blogtacular, Enterprise Nation and the Clore Leadership Programme. She is a Clore Fellow, and previously worked for the Independent Cinema Office, British Film Institute and V&A. Oh and she’s addicted to Breton stripes!

Vanessa Allen
Vanessa Allen - Sewing Pattern Developer
Vanessa drafts our patterns, sews and fits samples and handles technical formatting. She also answers sewing questions about our patterns and workshops. After an architecture degree, Vanessa turned her design and technical talents to a postgraduate certificate in Creative Pattern Cutting and Tailoring at the London College of Fashion, after which she went on to work as a bespoke dressmaker and alterations seamstress. She has a seriously cute handmade wardrobe!


Lexy Smith
Lexy Smith - Office Manager
Lexy looks after the operational side of the business, as well as taking care of our lovely customers, and creating content for our blog. Lexy has worked in operations for nearly a decade, most recently for the NHS, and has a love for the indie craft scene. Lexy makes the strongest coffee in the office, and is never far from a Nakd bar!



Joanne Griffin
Joanne Griffin - Sales and Communications Manager
Joanne joined us after working at for seven years, where she identified trends and new product opportunities. Her focus is on looking after our online shop and wholesale clients, and sharing our news through our marketing channels. She has a degree in surface pattern design, and loves creating gorgeous patterned fabrics in her spare time!



Louise Carmichael
Louise Carmichael - Studio Assistant
Louise is our studio assistant focusing on sending out orders, as well as cutting and compiling our lovely sewing kits. Louise joined the team after working at Topshop for 12 years where she had a focus on all things commercial. She loves spending time in her sewing corner when her lovely ragdoll cat Maisie isn't demanding her lap!