Tilly Walnes
Tilly Walnes - Director
Tilly runs the company, overseeing strategy and creative direction. She is the author of two bestselling books, Love at First Stitch and Stretch! and writes and presents instructions for our patterns, workshops and blog. Tilly has been named 'Most Inspirational Sewing Personality' in the British Sewing Awards for the last two years, and appeared on the first series of BBC2’s The Great British Sewing Bee in 2013. Tilly has been writing about sewing since 2010 and has 14 years’ experience of designing courses and learning resources. She is a Clore Fellow, and previously worked for the Independent Cinema Office, British Film Institute and V&A. Oh and she’s addicted to Breton stripes!

Serefina Taylor
Serefina Taylor - Sewing Pattern Developer
Serefina has been a professional pattern cutter, tailor and garment fitter for the past 17 years, working with high street brands and independents to luxury designers such as Louis Vuitton, Matthew Williamson and L'Wren Scott. She also teaches pattern making and garment construction to a wide range of students – from beginner home sewists to Harrods tailors – and has developed the skill of spotting errors of half a millimetre by eye. Serefina has her own corset and costume making business and in her spare time loves learning new things - currently it's Arabic and the trumpet! 

Katie Matthews
Katie Matthews – Office Manager
Katie joined us after a varied career - from performing in the West End to fixing computers! - but sewing has always had a special place in her heart. Katie manages our London office, takes care of our lovely customers, organises our events and makes sure our team are always happy. In her spare time she hosts a crafty podcast (Inside Number 23) and is never happier than when she’s curled up with some knitting and her pug Roly.


Louise Carmichael
Louise Carmichael – Sales and Communications Manager
Louise joined us after working as a merchandiser for Topshop for 12 years. Her focus is on looking after our online shop and wholesale clients, and sharing our news through our marketing channels. She loves spending time in her sewing corner when her lovely ragdoll cat Maisie isn't demanding her lap!



Jenny Lingham-Doe
Jenny Lingham-Doe – Office Assistant
Jenny joined the team after working as a film editor and PA for a film festival. She is our office assistant and is the person who packs and posts all of your orders and cuts and preps your fabric and kits. She also creates videos for our YouTube channel and looks after our social media. When she’s not in the studio she’s sewing all the things - her current obsession is making bras and swimwear.