Tilly Walnes
Tilly Walnes - Director
Tilly runs the company, overseeing strategy and creative direction. She is the author of two bestselling books, Love at First Stitch and Stretch! and writes and presents instructions for our patterns, workshops and blog. Tilly has been named 'Most Inspirational Sewing Personality' in the British Sewing Awards for the last two years, and appeared on the first series of BBC2’s The Great British Sewing Bee in 2013. Tilly has been writing about sewing since 2010 and has 14 years’ experience of designing courses and learning resources. She is a Clore Fellow, and previously worked for the Independent Cinema Office, British Film Institute and V&A. Oh and she’s addicted to Breton stripes!

Louise Carmichael
Louise Carmichael – Sales and Communications Manager
Louise joined us after working as a merchandiser for Topshop for 12 years. Her focus is on looking after our online shop and wholesale clients, and sharing our news through our marketing channels. She loves spending time in her sewing corner when her lovely ragdoll cat Maisie isn't demanding her lap! She also runs a sewing Instagram account with her sewing pair, Jenny (Cut One Pair).



Jenny Lingham-Doe
Jenny Lingham-Doe – Office Assistant
Jenny joined the team after working as a film editor and PA for a film festival. She is our office assistant and is the person who packs and posts all of your orders and cuts and preps your fabric and kits. She also creates videos for our YouTube channel and looks after our social media. When she’s not in the studio she’s sewing all the things - her current obsession is making bras and swimwear.  She also runs a sewing Instagram account with her sewing pair, Louise (Cut One Pair).


Nikki Hoar
Nikki Hoar – Product Manager
Nikki joined us after working in legal publishing for 9 years in editorial and project coordination roles. Her day-to-day is spent coordinating the production of our sewing patterns, books and online workshops. In her spare time, she loves working on her sewing blog, Hello Yellow Club, and can often be found taking photographs of her makes in front of brightly coloured walls!


Kate Hughes
Kate Hughes – Office Manager
Kate became a member of the team after previously working at Sipsmith Gin and the Green Party, where she honed her office management, HR and finance skills. She manages our London studio, looks after our lovely customers, organises our shows and does lots of other things behind the scenes to keep the team happy and the company running smoothly. And when she's not doing that, Kate is at home sewing a Nora or two or eight! in-between playing with her pet Chihuahuas Poppy and Teddy.