Marketing Manager

Full time or part time: 4 - 5 days (28 - 35 hours) per week
Salary: £30,000 - £36,000 per annum pro rata, dependent on experience
Contract: One year fixed term contract, with extension depending on performance
Probationary period: 3 months
Location: Home working and West Dulwich, London



Tilly and the Buttons designs and sells multi-award-winning step-by-step guides to sewing your own clothes for the new wave of crafters.

Our sewing patterns are sold through our online shop and to trade customers around the world, from independent haberdasheries to larger retailers such as John Lewis and Hobbycraft. We have a series of popular sewing books that have been published in multiple languages, as well as a growing catalogue of online sewing workshops taught through video lessons. We create and share free sewing tutorials and inspirational content through our popular blog and social media channels (@TillyButtons), offering advertising opportunities to commercial partners. We enjoy interacting online with a friendly, engaged and diverse community of makers across the globe.

You will be working with a small and friendly team of six, with a mix of home-working and days in our South London studio (UK-wide applicants are welcome to apply, so long as you can work occasional days in the London office).


We are seeking a highly motivated Marketing Manager to help grow our popular sewing brand and take the business to the next level.

The ideal candidate will be a commercial strategist with a creative vision, who loves spotting business opportunities, dreaming up promotional campaigns, and seeing them through to completion. You will have a passion for communicating with audiences, and getting retail and trade customers excited about products and promotions.

This is a key role in a small and busy company – you will need to be a self-starter, with the vision, drive and determination to set goals, manage your own workload, coordinate colleagues, and see work through to completion. This is an opportunity to play a pivotal role in the success of an inspirational brand. In return we can offer responsibility, opportunities for development, and a creative and friendly working environment. 


  • Take the lead on devising and implementing marketing strategies to grow our customer base, increase conversions and spend, and develop brand loyalty
  • Work with the team to plan and coordinate product launches, promotional campaigns and trade shows
  • Manage the online shop, actively working to improve the customer experience, enhance SEO and increase conversions
  • Set targets, report and analyse data on retail and trade sales, web stats and promotional campaigns, and use that data to inform future strategy
  • Line manage the Social Media Producer and supervise the sales-related work of the Office & Wholesale Assistant
  • Write and proofread customer communications, ensuring brand guidelines are adhered to
  • Identify business opportunities, foster relationships with stockists and advertisers, and negotiate terms
  • Manage the brand’s PR strategy, create press releases and build relationships with press and social media influencers
  • Take the lead on our paid advertising strategy
  • Support the team with other tasks as required, from representing the brand at events to helping to pack orders during busy sales periods


  • Excellent up-to-date working knowledge of marketing strategies, including promotional campaigns, SEO and press relations
  • Commercial acumen and a track record of helping to grow an e-commerce business
  • Self-motivated, organised and resourceful, with the ability to take the initiative, learn new skills as required and stay on track with goals and deadlines
  • A friendly and confident demeanour, with the ability to build positive relationships and negotiate with commercial partners
  • Skills in data analysis, with the ability to crunch figures and translate them into insights to improve marketing strategy
  • Excellent copywriting skills, including attention to detail and adhering to the “brand voice”
  • Confidence working with a web platform (we use Shopify), including knowledge of basic HTML
  • A sense of humour and enjoyment in work

DESIRABLE EXTRAS (i.e. some of these skills would be a bonus, but not essential)

  • Knowledge of the home sewing market and online sewing community
  • Experience creating and managing paid online advertising campaigns (Google/Facebook/Instagram)
  • Working knowledge of Adobe Photoshop and InDesign to create simple graphics and lay out print materials


Please email, explaining why you would love the job and how you meet the requirements of the post. Please attach your CV (2 pages max, Word or PDF), highlighting skills and experience relevant to the post.

The deadline to submit your application is 10am on Monday 27th September 2021. Interviews will be held remotely.

If you have any questions regarding this role please feel free to drop Kate a line at (don't worry if you get an out of office reply, your email will be automatically forwarded to Kate). 


Tilly and the Buttons are seeking one or more freelance sample sewists to sew and fit garments to models for our photo shoots.

Location: Working from home and/or from our studio in West Dulwich, London

To apply: Please email, outlining your experience, including links to photos showcasing garments you've made. Please also let us know your day rate. (Don't worry if you get an out of office reply, your email will be automatically forwarded to Kate). 


We are looking for sewists to beta test the new patterns and help us tweak the fit for a range of shapes and sizes. We are particularly keen to hear from people from outside of our current size range - sizes UK 26 to 34 (US 22 to 30 / EUR 54 to 62) - as well as those of you across both our size ranges.

6-24 Size Band
The body measurements for the top and bottom sizes in the range are the following:
UK6: Full bust: 76cm (30in); Waist: 61cm (24in); Hips: 84cm (33in)
UK24: Full bust: 122cm (48in); Waist: 106.5cm (42in); Hips: 129.5cm (51in)

16-34 Size Band
The body measurements for the top and bottom sizes in the range are the following:
UK16: Full bust: 106.5cm (42in); Waist: 89cm (35in); Hips: 109cm (43in)
UK34: Full bust: 152.5cm (60in); Waist: 134.5cm (53in); Hips: 155cm (61in)

You will be expected to sew one or more patterns to a deadline, check how the pattern pieces come together, look out for any formatting errors, and send us photos of the finished garment(s) on you (for our eyes only!). For new designs, you will also need to provide feedback on the clarity of the instructions.

In return for your feedback, you will receive a stipend towards fabric and supplies, a copy of the finished pattern, plus another TATB sewing pattern of your choice. Sewists of all levels are welcome to apply, and you do NOT need to have a large social media following or to share your finished make with others.

If you would like to be considered for pattern testing, please complete the following short questionnaire. We can only take on a certain amount of sewists for each pattern test so please don't be disappointed if you don't get selected this time as there may be other opportunities to test our patterns in the future!

Pattern Tester Application Form


We're looking for models for our upcoming sewing pattern photoshoots in the size range of UK 6-34. You don't need to be a professional model, just happy in front of the camera!

Women (trans women included) of all ages, disabilities, races/ethnicities welcome.

The shoots will take place at our London studio in Dulwich. Our model search is to find approximately size UK 20-34 models for multiple upcoming shoots, so there are currently no set dates for a specific shoot.

The body measurements for the top and bottom sizes in the range are the following:
UK6: Full bust: 76cm (30in); Waist: 61cm (24in); Hips: 84cm (33in)
UK34: Full bust: 152.5cm (60in); Waist: 134.5cm (53in); Hips: 155cm (61in)

If you're interested in applying, please complete a couple of questions in this form which include your bust, waist and hip measurements, along with photos or your Instagram handle - we can't wait to hear from you!

Please help us spread the word, tag a friend (they don't have to sew) and share away. No closing date on applications. Thank you!

Model Search Application Form