2021 is almost over so it’s time to look back at what we got up to in Tilly and the Buttons, from the exciting new products we launched into the world, to stuff happening behind the scenes.
Let’s face it, this year has been another bizarre one! While we’ve emerged blinking into the daylight from a series of lockdowns in the UK, at the time of writing the Omicron variant has recently emerged to taunt us. So we may be feeling more optimistic than last year, but we’re certainly not out of the woods yet!
Like many business owners, I (Tilly) usually like to plan everything in meticulous detail. Yet there is still so much uncertainty thanks to the pandemic, so I’ve had to (reluctantly) learn to prepare as much as we can, while knowing that a lot is still unknown and out of our hands. In the last couple of years, we’ve had to pivot and adapt so many times due to logistical challenges presented by Covid (as well as Brexit). Adding to this may have heard other small business owners lament that sales have been so up and down in the past couple of years, which adds an extra layer of insecurity when making business decisions. But we are still here and going strong, more determined than ever to spread the joy of sewing!